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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

In their own words

Testimonials

"Jason was very easy to work with. He always returned our calls quickly and answered all of our many questions! Our sales went very fast and we had a lot to take care of in a short period of time. Jason was always there, positive, supportive, and patient! We were also moving out of state. He referred us to an agent he felt would be able to work with us long-distance and locally when we arrived. Our new realtor is great and we close on a new house soon. We can't thank Jason enough for all he did."
"Jason was very easy to work with. He always returned our calls quickly and answered all of our many questions! Our sales went very fast and we had a lot to take care of in a short period of time. Jason was always there, positive, supportive, and patient! We were also moving out of state. He referred us to an agent he felt would be able to work with us long-distance and locally when we arrived. Our new realtor is great and we close on a new house soon. We can't thank Jason enough for all he did."
Ellen K.
"Jason made my home buying experience enjoyable. He let me look at as many houses as I wanted, without pressure to decide. He had the knowledge to answer any questions I had, and there were quite a few. He had the finance background to help me know the ins and outs of the process. On top of all that he negotiated a great deal on my house for me. A really great agent to have in your corner."
"Jason made my home buying experience enjoyable. He let me look at as many houses as I wanted, without pressure to decide. He had the knowledge to answer any questions I had, and there were quite a few. He had the finance background to help me know the ins and outs of the process. On top of all that he negotiated a great deal on my house for me. A really great agent to have in your corner."
Buyer
"Working with Jason has been an absolute pleasure and, without a doubt, one of the best decisions I made in my home-buying journey. From start to finish, Jason displayed an unparalleled level of professionalism, expertise, and dedication that made the entire process smooth and stress-free. Furthermore, Jason recommended trusted professionals for the various aspects of home inspection, financing, and legal matters. His network of contacts was invaluable and ensured a seamless and efficient closing process."
"Working with Jason has been an absolute pleasure and, without a doubt, one of the best decisions I made in my home-buying journey. From start to finish, Jason displayed an unparalleled level of professionalism, expertise, and dedication that made the entire process smooth and stress-free. Furthermore, Jason recommended trusted professionals for the various aspects of home inspection, financing, and legal matters. His network of contacts was invaluable and ensured a seamless and efficient closing process."
Pradeep M.
"All went well even though the seller's agent was relatively incompetent. Jason made it work for us and we are very pleased with his efforts and results. I'd recommend him anytime to anyone. Sure appreciate your efforts. Thanks, Jason!"
"All went well even though the seller's agent was relatively incompetent. Jason made it work for us and we are very pleased with his efforts and results. I'd recommend him anytime to anyone. Sure appreciate your efforts. Thanks, Jason!"
Buyer
"Jason is a good person. Hard worker, very responsive, and a cut-to-the-chase type of fella. He'll work with you to find what meets your needs. He coordinated flawlessly with the seller's realtor and made the buy an easy day. I highly recommend Jason as a realtor and a human."
"Jason is a good person. Hard worker, very responsive, and a cut-to-the-chase type of fella. He'll work with you to find what meets your needs. He coordinated flawlessly with the seller's realtor and made the buy an easy day. I highly recommend Jason as a realtor and a human."
Buyer
"Thank you Jason for making the selling of my home quick and lucrative! Great communicator and negotiator. Answered all the questions I had and guided me carefully through the whole process. I cannot recommend enough."
"Thank you Jason for making the selling of my home quick and lucrative! Great communicator and negotiator. Answered all the questions I had and guided me carefully through the whole process. I cannot recommend enough."
Seller
"It was a pleasure working with Jason on the purchase of our home. He was always happy to show us a home on short notice, and he provided excellent advice that helped us submit an attractive offer that was quickly accepted. Afterward, he helped us every step of the way and ensured the entire process went smoothly. We would highly recommend him."
"It was a pleasure working with Jason on the purchase of our home. He was always happy to show us a home on short notice, and he provided excellent advice that helped us submit an attractive offer that was quickly accepted. Afterward, he helped us every step of the way and ensured the entire process went smoothly. We would highly recommend him."
Buyer
"There are many real estate agents available to choose from, but few have the professionalism, attention to detail, and negotiation skills Jason Cooper possesses. The current market is crazy, multiple offers are put in on some properties the day they are listed. Many of those offers are cash offers. Jason's experience put us over the edge in a multiple-offer situation, we got our dream house at a competitive price despite being in a multiple-offer situation. I would recommend Jason to everyone that I know whether you're buying or selling."
"There are many real estate agents available to choose from, but few have the professionalism, attention to detail, and negotiation skills Jason Cooper possesses. The current market is crazy, multiple offers are put in on some properties the day they are listed. Many of those offers are cash offers. Jason's experience put us over the edge in a multiple-offer situation, we got our dream house at a competitive price despite being in a multiple-offer situation. I would recommend Jason to everyone that I know whether you're buying or selling."
Buyer
"I needed to sell my house and find a new home during the height of the pandemic and Jason’s guidance and expertise proved invaluable as we navigated the quickly changing market in order to get top-dollar for the sale of my current property while also simultaneously finding and negotiating the purchase of my new home $30k under listing! The whole process finished as a win-win for me on both sides which I fully realize was rare during this unprecedented time. If you’re looking for an agent who knows (and adapts to) current market conditions, offers valuable insights to strategize with you throughout the buying and selling process, and will consistently act in your best interest especially when it comes to the negotiating table, Jason is your guy! Highly recommend!"
"I needed to sell my house and find a new home during the height of the pandemic and Jason’s guidance and expertise proved invaluable as we navigated the quickly changing market in order to get top-dollar for the sale of my current property while also simultaneously finding and negotiating the purchase of my new home $30k under listing! The whole process finished as a win-win for me on both sides which I fully realize was rare during this unprecedented time. If you’re looking for an agent who knows (and adapts to) current market conditions, offers valuable insights to strategize with you throughout the buying and selling process, and will consistently act in your best interest especially when it comes to the negotiating table, Jason is your guy! Highly recommend!"
Buyer & Seller
"Jason is a knowledgeable agent and cares about his client. He took the time to work with me to understand my needs and was able to quickly close on a property once we identified it."
"Jason is a knowledgeable agent and cares about his client. He took the time to work with me to understand my needs and was able to quickly close on a property once we identified it."
Buyer
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